Publicity - Postive or Negative

A high profile marketing guru once said that publicity, whether positive or negative is good publicity. How many of you agree with him? I was shock when I read that statement from such a smart person. I never considered him as a good marketing mind. What does the companies look for to increase their profits? They want more sales of their products. They want people to build a trust relationship with their product. Well, to sale product/services one needs to market it in a good way. Will you buy a product that has got negative publicity? You won’t, right?

Let us take the very recent example of Pepsi and Cadbury where it was found that Pepsi contains huge amount of pesticide that may harm our body. In case of Cadbury chocolates, it had some insects’ traces to it. The product of both the companies became talk of the town. Every individual was curious to know about these two companies. In fact it started a national debate of such huge magnitude that the government of India had to intervene to resolve the issue.

As of result of all this negative advertising of Pepsi and Cadbury chocolates the sales went down drastically. It affected the profit of both the multinational companies in a big way. To think of it in other sense one may argue that still whatever the sales result; the episode gave huge publicity to both the companies. But was it really a good publicity? This was certainly a negative publicity which did more harm then good. It has been observed that good quality marketing companies are not the one that does the marketing in an aggressive way, but one that knows the pulse of the consumers. They have the best knowledge of their potential customer or consumers.

Publicity has to be positive all the time. Your products or services always require a positive presentation in market. Positive advertising builds a long and trusted association between you and your client. Negative publicity will never get you customer in long run. A customer gone due to negative publicity is very tough to win him/her back. Let us always do positive and good advertising of all the things that deserve so.

Please remember your comments are always of great value to me.

-Stella Roy

Mutual Funds Investment to save tax

This is little late I guess but I could not stop myself from scripting down my thoughts on it. I called up Mr. Sunil Joshi, finance manager of multinational company for an appointment I could not get through his secretary. I sought to meet a hot shot fashion designer for my cousins weeding dress; she didn’t have time to meet for 3 days. I called up my old school principal, he also was busy for next 1 week. I register a complaint for my new Washing machine buzzer problem, the service engineer was nit available. I asked my maid to come little early for work , even she replied to me in negative. This all was during the month of March. The reason for all this was just one. No not that they all are getting married or are on vacation; all had to fill up the Income Tax. Yes it’s March ending as they say from other side of phone. It seems that whole country is busy in this month to save tax , OOPS! Pay tax, I should say. And I am no exception to it. As a good citizen I also pay tax every year.

My discussion with several mutual fund manager make me feel that every one want to save their funds and avoid paying tax. Your fund manager will present you with some top tax saving mutual fund scheme. Talking to these fund managers I got some ideas of top mutual fund in the market. So in the end even I ended up in investing my money in some open ended mutual fund scheme. There are several pros and cons that one has to look into while investing in these mutual fund. I would share some of my experience with mutual fund with you.

Basically there are two types of mutual fund scheme, i) open-ended and ii) closed ended fund. Mutual funds that save you from paying tax have 3 years of locking period. It means your money is at least block for min. 3 years. These mutual funds are subjected to market risk. All these funds are then invested in buying equity shares and other investment ground. The fund value is calculated on NAV (Net Asset Value) . Your profit depends upon the NAV of that particular mutual fund. In all these the most important factor is the Mutual Fund Manager. He is the one on whose decision the end performance depends. So while investing in mutual fund please get full information of the Fund Manager and also look out for NAV along with last 3-4 years performance of the fund manager. Some of the better knows Asset Management Companies are ICICI Prudential, Reliance Fund Management, Birla Sun life, ING VYSYA, ALLIANCE CAPITAL, HSBC, KOTAK MAHINDRA etc. But please do good research before investing your hard earn money in any of these mutual fund scheme.

In the end I would like to request you all to pay your taxes. It’ this taxes that government utilizes for our benefits by building infrastructures and providing subsidies on important thing.

Your comments and suggestion are welcome.

-Stella

Jobs for you

Colleges are the days of fun and more fun. Those are the days of naive adulthood. Those are the day’s whole world seems to be under our control. The only thing that makes us depress is thought when one will be out of college what future course his/her life takes.

This is where we have .com companies like www.timesjob.com, www.monster.com, www.JobsAhead.com, www.clickjobs.com, JobsAhead.com and www.naukri.com coming to our rescue. They are bridge between you and a great job.

An individual just out of college thinks that the only way to get a good job is by posting there resume on such jobs website. What makes them do so? Is it a trust on these companies or it’s a first job syndrome? I guess its mixture of both.

Let us take the TRUST part. Why it’s easy to trust these jobs websites? What makes million of people trust these jobs websites? The only answer to it is the work done by such jobs websites in providing lot of people with the right type of job. Each day you have some job opening mail in your email. Each day thousands of people are moving towards better future with better job opportunity. All this goes a long way in building trust.If you are an engineer, programmer, manager, HRD, finance, journalist, professor or even a watchman looking for job try posting your resume on one these jobs websites and you won’t be disappointed by them, take my word for it.

My personal experience so far with jobs site are excellent. Daily Iget 5-5 opening from monster.com and naukri.com. My personal favorite is clickjobs.com but even monster.com is good. You can try both to start with monster.com as well as naukri.com. I am appreciate effort of all the people responsible for such wonderful idea.

I would really like everyone to have a decent job.

-Stella Roy