Kentucky Fried Chicken Vs McDonald's Burgers
The young generation of India has drifted towards junk food against the traditional Indian homemade food. People have started to live a fast track life, so much so to that they prefer going to the junk foodies restaurant and pick up a quick grab in just few minutes instead of making lunch/dinner at home and easting 2 to 3 hrs preparing it.
It all started with the invention of McDonald’s in INDIA, junk food has become more popular between the young youth as McDonald’s launched its branch in most of the major cities of INIDA. Along with McDonald’s many other junk food brands started their businesses here.
One of a direct competition to the evergreen business of McDonald’s that recently launched here in Mumbai is Kentucky Fried Chicken 9commonly known as KFC) which is famous for its fried chicken.
Though Non-Veg lovers can have a fest in KFC, the VEG lovers are sidelined and are not taken of that much care; there is no variety for the veggies here in KFC, as much as they have in McDonald’s. In MC Donald’s you get a wide variety of choices for both VEG and NON-VEG lovers.
When it comes to Quality – KFC is far behind from MC Donald’s, they really need to maintain their quality standards well if they want to rise up the ladder and compete with McDonald’s.
Presentation skills also matters – and no one can really beat MC Donald’s for that, they have these different offers from time to time, they have special offers for 12 months of the year for kiddies, they give away free toys etc, all this is really required if you want to win away the masses. KFC does not offer any of those. Presentation skills at KFC are really poor.
So my advice to KFC would be – pay more attention to people management, communication skills, have a complaint box or feedback survey done which will help you know where and what are you lacking behind at – trust me it will really help you a great deal!

