Online War:Yahoo, Google & Microsoft on the Battlefield

The big question these days that has kept everybody on the edge of their seat is; Will Microsoft buy Yahoo?

The .com boom has certainly return back with a bang after it burst in the year 2000. The buzz is that, Microsoft the leading software making company has raise their claims from $30 Billion to $ 80 Billion for Yahoo.com. Yahoo is the largest and most visited website in terms of number of hits per day.

The war between the two giants, Microsoft and Google took a new twist after Google acquired Double Click, a online advertising company for $3.6 Billion. It is alleged that Microsoft was deliberately raising the stake for Double click to more then $3 Billion without real intention of buying it.

Now, Microsoft who competes with Google in web application field is going all gun out to get Yahoo.com. It is believed that Yahoo has rejected the initial Microsoft bid. But considering the competition faced by Yahoo from both Google and Microsoft, it won’t be easy for Yahoo to maintain its numero Uno position on the web.

On the other hand, Yahoo and Google competes with each other directly in Online advertising and online search engines arena. Both these online giants have huge share of their total revenue coming from online search and advertising. In fact Google gets more then 98% of its revenue from their Ad words program. The best option for Yahoo.com is to sale out to either Google or Microsoft. There is no way Yahoo can compete with Google in online market alone. They require someone as big as Microsoft to keep them ahead of Google.

My final assumption is, this time it would be difficult for Yahoo to turn down the offer from the Software giant.

Your views / comments are what I look forward to.

-Stella Roy